Join the Grounded Community Today!
Agriculture communications & outreach efforts are constantly changing as consumer habits and desires evolve. It's difficult to stay in tune with what's happening without frequent touch points and information, and it can be challenging to find opportunities to discuss what you are seeing in an atmosphere that provides openness and prizes discovery.
We know digital is a major part of outreach, and with the speed of change in digital channels, having a heads up on new features or shifts in algorithms and a solid network of support gives you the greatest chance of successful content and connections.
Join this community of farmers & others in ag seeking and creating positive change!Get Pricing Info Now
We have two levels of membership for you to choose from.
The idea that membership has it's privileges has become ingrained for many of us. With Grounded and Rising, our members have access to regular sources of information about the factors impacting the food & farming markets and the cultural shifts that are driving consumers.
There are two levels of membership -- Seeding (basic) which gets you in on the ground level to help you build the foundation for your outreach and development, and Growth which brings more one-on-one guidance and unique support to help you elevate your work even further. Find out more about what comes with each plan below.
All Members Get Access to Live Sessions & The Latest on Social Media
It is incredibly hard to keep your finger on the pulse of the constantly shifting landscape of food and culture when you are far from the heartbeat of urban and suburban centers, where most consumers live and work. It's even harder if you are trying to do all of this in addition to farming. Our regular live sessions (every 4-6 weeks) focus on topics of keen interest to people outside the ag industry to help you see directly what is driving the changes and how you can reach out across those changes to connect. We have guest experts join us to talk through topics, and we take questions both in advance and live from listeners during the session. You can see highlights from some of these live sessions on our blog. Members also get live & ongoing access to the full content of these sessions with continuing opportunities to ask further questions within the member community.
We also have our ear to the grindstone on communications strategy, social media and changes underway. We share insight and links in the moment to keep members on top of what's new. Every other week, we send out a newsletter with these highlights so that our members can have an at-a-glance summary of the latest and most relevant updates.
What gets added with the Growth Membership?
The Growth level is deeper and more involved. If you have a strong idea of things you want to do to grow your business or online profile but think you need a bit more insight that is specific to you and your goals, this deeper plan fits best.
There are two primary differences:
- One-on-one consulting time. Time dedicated to the opportunities or challenges the individual and/or organization is facing. Two hours of consulting time with Janice Person is is included with each annual Growth membership. Choose when you want to access that time & how you want to use it. You also get a reduced rate for additional time. You can learn more about it in the blog post that explains our consulting more.
- A confidential review of your social media. Having worked for a major corporation doing social media outreach, Janice has unusual depth and breadth in this space. We work with you to talk through the goals of each of your channels and how they fit into the larger picture of your overall outreach strategy. Then we review those channels and return with ideas and recommendations for helping push those channels to help you better achieve your goals. Read more about our Growth Membership social media review/audit.