We recently sat down with Mary Emma Young of the Pet Foods Institute to learn how relationships with their pets has evolved over time and how the last year has accelerated that change.
While people on farms are well acquainted with working dogs, barn cats, etc., few of our counterparts in urban and suburban environments are unfamiliar with that. And they may even see cats and dogs as valued family members that are worth sparing any expense for.
The partnership with animals has deepened and intensified for many Americans. With the pandemic keeping people closer to home, even more folks adopted animals
What does this mean for agriculture?
Mary Emma took us through the origins of pet food and animal kibble and through to the refrigerated food found even in big box stores.
You can watch the highlights here, and as always, the full recording of the event is available for members in the Grounded and Rising Community. You can click the button below to learn more...
As the number of covid cases drops and as more Americans are vaccinated, the idea of returning to normal keeps being discussed. It's not just in the media, but as friends & family start seeing loved ones they haven't seen in some time.
For many students, this spring has seen a return to in-person schools and while many professionals continue to work remotely for office jobs, the discussions about how to navigate the change are starting.
Many who have always worked in highly dynamic offices are longing for those days where colleagues take turns coming up with new ideas and jotting down possible plans on white boards.
But there are family members in many homes that do not necessarily want people to return... pets! Well, maybe some cats will welcome time alone.... But many animals loved having their humans at home. The frequent walks. The extra treats now and then. And pets have offered a lot of stress-relief for families.
Getting outside of our comfort zones can be so important. After all, isn't that what we are asking of consumers? "Step outside your familiar grocery store and explore where your food is coming from." So it makes sense that we should be willing to do the same.
For many of us, the SXSW Future of Food conference was well outside that comfort zone, but within the many presentations, there was a lot to be gleaned, a lot to be learned.
The attendees were passionate about food and further from the farm than those of us in Grounded and Rising typically are. If they were farm-connected, chances are it was more co-op for vegetables, producing edible insects for protein or something else that may not be the norm in the middle of nowhere Nebraska. They were excited about food, about making the world a better place and excited to hear new ideas. Basically, they were me (Janice) when I was in college, grad school and the years when I was trying to find...
For our first LIVE session, we invited Rev Ciancio to help us understand the changes to the restaurant and hospitality industry since the start of COVID. The topic was so exciting & Rev is such an engaging speaker, we opened the session up to others. It gave people a sneak peek into the live events and recordings that are normally exclusive to members of the Grounded and Rising Community.
We've compiled a short highlight video with a few of the "AH-HA!" moments Rev had to share with us.