Grocery shopping is one of those everyday chores that took on a tremendous significance during the pandemic. With people--especially in urban areas--staying home and avoiding leaving the house, services like Instacart and Market Wagon took off. But what do those services look like and what do they mean for agriculture? Do they make it harder or easier for farmers to reach an audience of consumers and interact with potential customers?
Janice takes us through how online grocery shopping has changed in the face of the pandemic and how agriculture can leverage these changes.