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The latest on what's happening in the world of Grounded and Rising.

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SXSW Future of Food - Why It's Important to Get Out of Our Comfort Zones.

Getting outside of our comfort zones can be so important. After all, isn't that what we are asking of consumers? "Step outside your familiar grocery store and explore where your food is coming from." So it makes sense that we should be willing to do the same.

For many of us, the SXSW Future of Food conference was well outside that comfort zone, but within the many presentations, there was a lot to be gleaned, a lot to be learned. 

Passion for Food & Farm

The attendees were passionate about food and further from the farm than those of us in Grounded and Rising typically are. If they were farm-connected, chances are it was more co-op for vegetables, producing edible insects for protein or something else that may not be the norm in the middle of nowhere Nebraska. They were excited about food, about making the world a better place and excited to hear new ideas.  Basically, they were me (Janice) when I was in college, grad school and the years when I was trying to find...

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What's Happening with Restaurants & What Agriculture Should Know

 

For our first LIVE session, we invited Rev Ciancio to help us understand the changes to the restaurant and hospitality industry since the start of COVID. The topic was so exciting & Rev is such an engaging speaker, we opened the session up to others. It gave people a sneak peek into the live events and recordings that are normally exclusive to members of the Grounded and Rising Community.

We've compiled a short highlight video with a few of the "AH-HA!" moments Rev had to share with us. 

  • Survival Mode -- Restaurants work on narrow margins and most need to have a relatively significant number of orders to stay in business. With the safety issues and regulations about capacity, it required a lot of restaurants to shift. 
  • Competing with National Delivery Services -- How do smaller restaurants compete when they can't get the celebrity endorsements that national applications can? They have to be able to take the orders from customers and they...
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