Blog

Strategic communications is so powerful to helping you mount up some of the accomplishments that may be on your list. 

If you want to broaden your reach, or put together a plan for content that engages your audience, chances are having a strategy will help you get their faster than the fly by the seat of our pants option so many of us use (and yes, I do that on some things as well so fingers pointing at me too).

If you have channels you have built, how are ways you can go bigger? If you break that down into steps to take, you may not have all of it down pat, but strategic plans evolve and get better over time! 

This 30-minute class and accompanying handout will help you get started on the way and help you chart short-term and long-term ideas that can help you reach your goals. 

The course is $20 and can be purchased/accessed here -- Let's Get Strategic! 

Canva is one of the few software applications that I won't hesitate to recommend to everyone. Whether you're an individual, a small business, or a professional organization, Canva has got what you need for graphic design (even and especially if you're not a graphic designer!), presentations, documents, content creation, and more.

What will you get out of this course?

I will take you through the ins and outs of using Canva to support your outreach and communication efforts and achieve your goals. We will cover:  

• Basic Canva Functionality and Navigation
• Canva vs Canva Pro and whether a subscription is right for you
• Establishing your brand look
• How to use stock media successfully
• Keeping your content organized
• and much more

Bonus Content: You will even get the chance to watch us collaborate as a team in real-time to create a few marketing pieces in Canva! This is a fantastic opportunity to get a peek into how we use Canva to keep our team productive.

This is a...

Even if you have only dabbled with LinkedIn, you are probably familiar with the fact many use it during a job search and as a way to get their resume out. It's the "work" social media channel, right?

Well, yes, but there is so much more to LinkedIn than resumes and job searching. In this new 40-minute course, Janice takes you through the powerful ways LinkedIn can help you grow your influence and reach your business goals. She will walk you through:

• How LinkedIn can help you reach your business goals
• Networking and content on LinkedIn
• Underutilized aspects of the LinkedIn profile

And yes, she will also give an overview of using LinkedIn for resumes if you need a quick refresher. 

This class also includes a downloadable that will help you plan and execute your new LinkedIn strategy and an in-depth infographic that takes you piece by piece through the LinkedIn profile with all the details you need to get your profile polished up and representing you and your business in...

When you want to share information with an audience, storytelling can be a compelling way for folks to connect with the subject on an emotional level. This storytelling course will help others internalize the new information and remember what you've told them.

By pairing emotion with a sensory experience or image and stack that with information, you can draw your audience deeper into what you are trying to share in a way that they will remember.

This 40-minute class will help you make your information sharing unforgettable and compelling with stories. We will:

• Explore why storytelling is so powerful and compelling
• Take a successful story apart to examine why and how it succeeded
• Examine the pieces you need to build your experiences into a story

At the end of the class, you will be able to download a pdf reference so that you can have the tools you need at your fingertips as you craft your stories.

So buckle up and get ready to tell your story. 

Note: We know that it can...

Video is something of a superpower on social media, but for many of us, it can feel daunting. If social media is a part of your communications plan, it is time to think about how you can use video to reach the next level.

Learn the tools and best practices to make your content stand out and make you look like a social media pro!

In this course, Janice will help you gain the confidence and knowledge to start or improve your use of video in your social media or outreach program.

She will go over:

• Why including video in your social media and outreach plans is important, no matter your goals 
• Breaking through the barriers that are holding you back from video
• How to make your video impactful to your audience
• What equipment/apps you need to get started

You can purchase access for the course here. 

Founding members of the Grounded Community have access to the class as part of their membership.