Even if you have only dabbled with LinkedIn, you are probably familiar with the fact many use it during a job search and as a way to get their resume out. It's the "work" social media channel, right?
Well, yes, but there is so much more to LinkedIn than resumes and job searching. In this new 40-minute course, Janice takes you through the powerful ways LinkedIn can help you grow your influence and reach your business goals. She will walk you through:
And yes, she will also give an overview of using LinkedIn for resumes if you need a quick refresher.
This class also includes a downloadable that will help you plan and execute your new LinkedIn strategy and an in-depth infographic that takes you piece by piece through the LinkedIn profile with all the details you need to get your profile polished up and representing you and your business in...
If you are actively cultivating an audience on social media, chances are, you are trying to grow that audience. You may be asking yourself:
Getting a handle on all of the little details can be daunting, especially if you have more than one job of running social media full-time.
For our Growth Members, don't worry. We've got your back. A Growth Membership includes an annual review of up to four of your social media properties.
We start by sitting down with you and talking about your goals, challenges, and what you hope to achieve with each property. Then we dig in to each property. During the review...
This past Tuesday, we enjoyed having a conversation with Adriana Martin of Adriana's Best Recipes about the massive changes that have taken place in blogging as it has evolved over the last decade.
Ten years ago, blogs were all anyone was talking about.
Nowadays, though, the conversation has shifted and part of that is due to the shifts bloggers have been undergoing. Bloggers think like entrepreneurs more broadly, and they continue to innovate. They have diversified and pursued multiple social media outlets. We don't even call them bloggers anymore. We call them influencers, and they are publishing books, landing TV deals, and much, much more.
Adriana started her blog a decade ago and has evolved like many peers. Her path is food focused and the latest...
Grocery shopping is one of those everyday chores that took on a tremendous significance during the pandemic. With people--especially in urban areas--staying home and avoiding leaving the house, services like Instacart and Market Wagon took off. But what do those services look like and what do they mean for agriculture? Do they make it harder or easier for farmers to reach an audience of consumers and interact with potential customers?
Janice takes us through how online grocery shopping has changed in the face of the pandemic and how agriculture can leverage these changes.
The Growth Membership tier includes a full hour of one-on-one consultation time with our founder Janice Person every six months. But what does this mean? How can her consultations help you reach the next level?
Janice has worked at small, medium, and large companies (see her experience on LinkedIn). She understands that individuals and companies have different needs, but the reality is, all of us are being pushed to do more with what we have. The creative and resourceful mind of someone not living with a project or decision can be a gamechanger. Even if it is just asking you questions you haven't considered. That helps produce well-vetted plans, goals, and actionable strategy that really makes a difference.
Whether you are an individual looking for help leveling up your influence game or a member of a larger organization looking to develop strategies to elevate the organization, Janice will bring her expertise to bear on helping...
We recently sat down with Mary Emma Young of the Pet Foods Institute to learn how relationships with their pets has evolved over time and how the last year has accelerated that change.
While people on farms are well acquainted with working dogs, barn cats, etc., few of our counterparts in urban and suburban environments are unfamiliar with that. And they may even see cats and dogs as valued family members that are worth sparing any expense for.
The partnership with animals has deepened and intensified for many Americans. With the pandemic keeping people closer to home, even more folks adopted animals
What does this mean for agriculture?
Mary Emma took us through the origins of pet food and animal kibble and through to the refrigerated food found even in big box stores.
You can watch the highlights here, and as always, the full recording of the event is available for members in the Grounded and Rising Community. You can click the button below to learn more...
When you want to share information with an audience, storytelling can be a compelling way for folks to connect with the subject on an emotional level. This storytelling course will help others internalize the new information and remember what you've told them.
By pairing emotion with a sensory experience or image and stack that with information, you can draw your audience deeper into what you are trying to share in a way that they will remember.
This 40-minute class will help you make your information sharing unforgettable and compelling with stories. We will:
At the end of the class, you will be able to download a pdf reference so that you can have the tools you need at your fingertips as you craft your stories.
So buckle up and get ready to tell your story.
Note: We know that it can...
As the number of covid cases drops and as more Americans are vaccinated, the idea of returning to normal keeps being discussed. It's not just in the media, but as friends & family start seeing loved ones they haven't seen in some time.
For many students, this spring has seen a return to in-person schools and while many professionals continue to work remotely for office jobs, the discussions about how to navigate the change are starting.
Many who have always worked in highly dynamic offices are longing for those days where colleagues take turns coming up with new ideas and jotting down possible plans on white boards.
But there are family members in many homes that do not necessarily want people to return... pets! Well, maybe some cats will welcome time alone.... But many animals loved having their humans at home. The frequent walks. The extra treats now and then. And pets have offered a lot of stress-relief for families.
Getting outside of our comfort zones can be so important. After all, isn't that what we are asking of consumers? "Step outside your familiar grocery store and explore where your food is coming from." So it makes sense that we should be willing to do the same.
For many of us, the SXSW Future of Food conference was well outside that comfort zone, but within the many presentations, there was a lot to be gleaned, a lot to be learned.
The attendees were passionate about food and further from the farm than those of us in Grounded and Rising typically are. If they were farm-connected, chances are it was more co-op for vegetables, producing edible insects for protein or something else that may not be the norm in the middle of nowhere Nebraska. They were excited about food, about making the world a better place and excited to hear new ideas. Basically, they were me (Janice) when I was in college, grad school and the years when I was trying to find...
For our first LIVE session, we invited Rev Ciancio to help us understand the changes to the restaurant and hospitality industry since the start of COVID. The topic was so exciting & Rev is such an engaging speaker, we opened the session up to others. It gave people a sneak peek into the live events and recordings that are normally exclusive to members of the Grounded and Rising Community.
We've compiled a short highlight video with a few of the "AH-HA!" moments Rev had to share with us.